“I love that for ” has spread from Charles throughout the YouTuber community it can be sincere praise of a friend’s outfit choice, or it can be used as a heightened form of “LOL” to express bemusement at the uncanny, like Tana Mongeau tweeting “I love that for us” when she and one of her followers tweeted the same joke about Donald Trump and Kim Kardashian’s May 2018 meeting. “Kind of like ‘love that,’ but generally means that you don’t actually care,” one user reports, making sure to hashtag #JamesCharles. The shortened version of the phrase has made its way onto official James Charles merchandise, and like any good neologism, it even commands its own UrbanDictionary page. “‘Love that’ can be expanded to ‘Love that for you’ or ‘Love that for me,’” Charles explains in his always-upbeat tone. A screenshot from James Charles’s YouTube channel.
